The Manifesto Of Value was the outcome for my major project in graphic design at university. I heavily researched American workwear from 1890 to 1930, engrossing myself in the design from that era.
The project's message was about understanding value, whether that is knowing your own value or valuing something. I aimed to combat feelings of undervalue, with undertones of authenticity and an appreciation for craft.
The final outcome was a laser-etched denim jacket and jeans, featuring 16 graphics inspired by the visual attributes of workwear ephemera with messages about value and craft. The garments also include a custom handmade debossed leather brand patch, an embroidered badge and a pocket flasher.
As part of the project, I also created a memo booklet which was placed in the back pocket when displayed (this can be viewed here).
I submitted this project to Artsthread's Global Creative Graduate Showcase 2024 and was shortlisted from over 5,000 entries.
This project was later used as the cover of University of Portsmouth's BA Graphic Design course leaflet, and posters of the project is currently displayed in the University's hallways.
The garments were also shown on the runway at Cambridge University Charity Fashion Show in March 2026.
