Eyson Studios is a clothing brand I started in 2021 as an outlet for merchandise design. I currently create everything for the brand, including photography and art direction. The brand has dropped 2 full collections of graphic garments.
The brand's garments and designs are based around a fictional story where Eyson Industries is a large medical cooperation, developing mind control drugs which are used to rule a monopoly.
The identity was inspired by industrial design as well as early 2000s retro-futurism. To fit with the futuristic aesthetic, early AI image generation was used to create animations and organic textures.
This is the brand's first collection 'Ascendancy 33b', which informed the visual style of the whole brand.
A lookbook was also made for the collection, which expands on the brand's storyline.