The Dyson creative challenge is a University experience where the Dyson creative team allows graphic design courses to work on a week-long live brief. For the 2024 challenge, we were asked to design a brand identity and campaign for a personal breast health monitor, created by Dotplot. The device allows users to do monthly scans of their torso and locate abnormal growths, which could be cancerous. The data can be shared directly with a doctor. For this project, I worked with Anthony Cleovoulou and Harry Zitchl.
Our response was based on floral imagery, which informed the language we used and our messaging as well as the name Floret. The logo was inspired by a sunflower, having 7 petals in the shape of the device to represent the 1 in 7 women who will develop breast cancer in their lives. Our design focused on positivity and trust: sunflowers always look towards the light.
We designed a full campaign aimed at self-checking, which included graphics stuck on mirrors in public places such as gyms and changing rooms, packaging, redesigned their existing app, and created a charity event called Floret Five, a monthly 5km run that aims to engage with local communities and offer support for those affected by breast cancer.
Our team ended up winning the challenge.
